What is goro's?
goro’s is an accessory brand founded by Goro Takahashi, the legendary Japanese craftsman of Native American style jewelry. Many celebrities around the world, including Eric Clapton, John Mayer, and Ed Sheeran are fans of goro’s.
Goro Takahashi left this world in December 2013. With over 100 product lines and many special-made items, goro’s continues to fascinate people around the world. Each item portrays stories and key moments from Goro Takahashi’s life. His creations also exemplify his endeavor to spread Native American influences. Even after his death, his spirit travels around the world with those who wear goro’s.
The beginning of goro’s
goro’s may now be widely recognized as the silver and gold accessory brand, however, the brand originates back in the 1950s with leather goods.
Goro Takahashi was born as the fifth son in 1939. Since his early childhood, Goro Takahashi was already devoted to crafting his own thing and had exposure to the Native American culture through the children’s games in Japan. The turning point for Goro came when he was in junior high school. At the summer camp in Hayama, Goro Takahashi met an American troop soldier and learned leather carving from him over the course of days he stayed at the camp. On the day of the soldier’s return to his home country, the solder gifted Goro 7 tools for him, which then Goro Takahashi started using for his own leather carving business at the age of 16.
Over the course of his life, Goro Takahashi has long been fascinated by the American Indian culture and had traveled to the United States regularly to meet the Native American tribes.
After deepening his bonds with the Native Americans, Goro Takahashi was honored with a naming ceremony in 1979 in South Dakota, USA. At the naming ceremony, Goro Takahashi was given the name “Yellow Eagle” by the Medicine Man. Along with the name given to him by his parents, Goro Takahashi would live with the name Yellow Eagle for the rest of his life after the age of 40.
The following year, he was allowed to participate in the sacred Sundance ceremony. This was a historical event. It is the first time a Japanese person (and a non-Lakota tribe member) was allowed to participate.
Fascinated by the Native American culture, Goro incorporated the Native-American styles and motifs into his designs, which elevated his work to an even higher level.
The current goro’s
The current goro's Official Store in Omotesando opened in 1972, and it is one of the stores with the longest history in Harajuku.
There is only one store of goro’s Official Store in the world. With its commitment on face-to-face sales, and placing importance on communication with the customers, goro’s items are only sold at the store and there is no e-commerce website. It is the only space in the world where goro’s dreams and spirit are filled and where 50 years of history of goro’s continues to be marked.
Goro Takahashi left this world in December 2013. However, with over 100 product lines and limited special-made items, goro’s continues to fascinate people around the world. Each item portrays stories and key moments from Goro Takahashi’s life. His creations also exemplify his endeavor to spread Native American culture.